
nike global women's training | retail concept
Motivated by the power of graphic striping as a strategy for the demarcation of space and movement, this retail concept for Nike Global Women’s Training finds inspiration in feminine elegance and athleticism. A large spatial “stripe” weaves through the interior of the store designating different apparel displays, culminating in an elegantly “laced” footwear display at the center of the store.
Motivated by the power of graphic striping as a strategy for the demarcation of space and movement, this retail concept for Nike Global Women’s Training finds inspiration in feminine elegance and athleticism. A large spatial “stripe” weaves through the interior of the store designating different apparel displays, culminating in an elegantly “laced” footwear display at the center of the store.
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